Website Design for Property Management Companies
A property management website serves owners, tenants and applicants. Most sites serve tenants well and owners poorly. Here is how to serve all three without losing the owner.
What should a property management website include?
A property management website should include a clear owner path (services by property type, fees, results, sample report, onboarding, rental analysis request), a tenant path (listings, applications, rent payment, maintenance requests, contact), a condo board page if relevant, city pages for markets you serve, and an about page showing the team and licences.
| Section | Audience | Must include |
|---|---|---|
| Home | Everyone | Two clear paths: "I own property" and "I rent or want to rent" |
| Owner services | Owners | Services by property type, what is included |
| Fees | Owners | Full fee structure |
| Results and reports | Owners | Days to lease, response times, sample report |
| Condo boards | Boards | Licensing, managers, reporting, transition |
| Listings | Applicants | Accurate, fair listings with booking |
| Tenant portal | Tenants | Rent, maintenance requests, documents |
| City pages | Owners | Local rules and markets |
| About | Everyone | Team, licences, privacy approach |
How should the homepage separate owners and tenants?
The homepage should separate owners and tenants in the first screen: one button for property owners ("Get a rental analysis") and one for tenants and applicants ("Find a rental" and "Request maintenance"). Owners who see only listings assume you are a landlord, not a manager. Tenants who cannot find the maintenance form call your sales line.
| Weak | Stronger |
|---|---|
| A rotating banner of available apartments | "Own a rental in Hamilton? We lease, manage and report, with fees shown upfront." Beside it: "Renting with us? Pay rent or request maintenance." |
| "Welcome to our website!" | Two clear paths, then owner proof: results, sample report, reviews |
What should owner pages show?
Owner pages should show what you manage, what is included, how fees work, results you can support (days to lease, maintenance response times, owner tenure), a redacted sample owner report, how onboarding works and real owner reviews. Owners are trusting you with a major asset; specificity is reassuring.
Owner reports are covered on owner reporting, and fees on pricing and proposals.
Put the sample report on the website.
Most owners have never seen a good one. Show them before they ask.
How should listings and applications be designed?
Listings should be accurate and fair, with full details and photos, a way to book showings and an online application that collects only what you need. Describe the unit, not the ideal tenant, as the OHRC recommends. Applications should explain why information is collected and how it is protected, in line with the OPC's privacy guidance for landlords.
How fair listings are written and promoted is covered on leasing and vacancies.
What should a property management website connect to?
A property management website should connect owner enquiries to your CRM, listings and applications to your property management software, maintenance requests to your work order system and tenant portal, and analytics to track owner and tenant journeys separately. These connections keep owners and tenants out of each other's queues.
| Connection | Purpose |
|---|---|
| Owner enquiry to CRM | Track owner leads to signed doors |
| Listings feed | Keep listings current from your software |
| Showing booking | Self-serve showing times |
| Application portal | Secure, minimal data collection |
| Maintenance requests | Straight into work orders |
| Analytics | Owner and tenant journeys measured separately |
Tenant communication is covered on tenant communication, search structure on SEO, and owner ad pages on landing pages for property management ads. The fee page should follow the Competition Bureau's drip pricing rules: show every mandatory fee.
Frequently asked questions
Should my homepage focus on owners or tenants?
Both, with two clear paths in the first screen. Owners are usually the business priority.
Should I publish my fees?
Yes. Owners compare managers on fees and transparency.
What results should I show?
Days to lease, maintenance response times and owner tenure, if you can support them.
Should listings be on my website?
Yes, accurate and fair, kept separate from owner pages.
How do I stop tenants calling the sales line?
Separate phone numbers and clear tenant paths for rent and maintenance.
What should my application form ask?
Only what you need to assess the tenancy, with a privacy explanation.
Do I need city pages?
Where you manage properties and can describe local rules and markets.
Sources & further reading
Platform rules and local programs change. These sources let you check the facts on this page, last checked October 21, 2026.