Google Ads Examples for MSPs and IT Companies
These mock-ups show how MSP search ads can stand out from "proactive IT solutions". Every company is fictional and every ad fits Google's limits.
What makes a good Google ad for an MSP?
A good Google ad for an MSP names the buyer or niche, the region, what is included and a specific first step such as a security review. Google's responsive search ads allow up to 15 headlines of 30 characters and 4 descriptions of 90 characters, so there is room to be specific. Weak ads repeat phrases every provider uses.
| Element | Strong | Weak |
|---|---|---|
| Buyer | For Law Firms of 10 to 150 | For Businesses of All Sizes |
| Region | Serving Waterloo Region | Serving Ontario and Beyond |
| What is included | Monitoring, Backup and MFA | Proactive IT Solutions |
| Proof | 40 Local Firms Supported | Industry-Leading Service |
| First step | Book a 2-Week Security Review | Contact Us Today |
What does a good managed IT ad look like?
A good managed IT ad states the size of organization served, the region, what the monthly service includes and a first step. Price approach helps qualify.
Help desk, monitoring, backup and MFA for one monthly fee per user. Book a free review.
Help desk, monitoring, backup and MFA for one monthly fee per user....
CallWe offer a full range of IT services for businesses of all sizes. Contact us today.
Monitoring, backup, MFA and on-site help when needed. See what's included and pricing.
What does a good industry ad look like?
A good industry ad names the industry, the software or risk that matters to it, and a first step framed in its terms. It only works if the landing page continues the same story.
Support for tax software, client portals and remote staff. Book a firm IT review.
Support for tax software, client portals and remote staff. Book a f...
CallWhat does a good security ad look like?
A good security ad leads with an assessment or review that has a clear deliverable, and names the baseline it measures against, without fear-mongering or absolute promises.
We check MFA, backups, patching and email security, then give you a plain-language plan.
We check MFA, backups, patching and email security, then give you a...
CallThe assessment behind this ad is described on security assessments.
What does a good co-managed IT ad look like?
A good co-managed IT ad reassures the internal IT person that you support them rather than replace them, and speaks to the gaps they feel: after-hours cover, security tools and projects.
Keep your IT lead. Add our monitoring, security tools and project engineers when needed.
Keep your IT lead. Add our monitoring, security tools and project e...
CallMore on this model is on co-managed IT.
Write for the person who will read the proposal.
Owners want lower risk, finance wants predictability and IT leads want support. Pick one per ad.
How should MSPs test their ads?
MSPs should test ads by changing one angle at a time, such as the first step offered or the proof shown, and judging results on qualified meetings rather than clicks. Search volume is often low, so let tests run for several weeks. Keep the headlines that bring better-fit leads, even if their click rate is lower.
Keywords behind these ads are on Google Ads keywords for MSPs, the pages they lead to on landing pages for MSP ads, and the niche message on positioning.
Frequently asked questions
What headlines work for MSP ads?
Headlines that name the buyer, region, what is included and the first step.
Should MSP ads mention price?
Mentioning a per-user pricing approach can improve lead quality. Only state prices you honour.
Can I say "certified" in my ads?
Only for certifications you actually hold, named accurately.
Should I use fear in security ads?
Avoid it. Specific, calm offers convert better with business buyers.
How many ads per ad group?
One full responsive search ad, plus a second to test a different angle.
Should ads mention competitors?
No. Focus on what the buyer gets from you.
How do I judge which ad is better?
By qualified meetings and signed agreements, not click rate alone.
Sources & further reading
Platform rules and local programs change. These sources let you check the facts on this page, last checked October 21, 2026.