Landing Pages for Financial Advisor Ads
Advisor landing pages have two jobs: persuade a cautious prospect to talk, and meet Google's and your firm's disclosure requirements. Good pages do both.
Why do advisor ads need dedicated landing pages?
Advisor ads need dedicated landing pages because a prospect who searched "pension commuted value advice" wants to see that you understand that decision, not a general homepage. A page for one decision converts more cautious prospects into booked calls. Google also rates landing page experience by keyword, and pages that match the search tend to rate higher.
What should an advisor landing page include?
An advisor landing page should include a headline naming the decision and audience, a short explanation of how you help, your planning process, how you are paid and what it costs, your credentials and registrations, the physical address, and an easy way to book. Google's financial services policy requires the physical address and all associated fees to be clearly visible without extra clicks.
| Section | What it says | Why |
|---|---|---|
| Headline | The decision and audience | Confirms fit |
| How we help | Two or three steps | Reduces uncertainty |
| Fees | How you are paid and what it costs | Required disclosure and trust |
| Who we are | Names, credentials, registrations | Credibility and title accuracy |
| Address and contact | Physical address, phone | Required disclosure |
| Booking | Calendar or short form | Easy next step |
| Short FAQ | Two or three real questions | Answers objections |
What does an advisor landing page look like?
An advisor landing page is calm and clear: the decision in the headline, a short explanation, transparent fees, the people, and a booking button.
We help Ottawa public servants understand both options, how each fits their retirement income plan and what questions to ask before deciding.
How should advisor landing pages handle fees?
Advisor landing pages should explain the fee model in plain language: fee-only, fee-based on assets, commission, or a mix, with typical ranges or how fees are calculated, and any minimums. Clear fees filter out poor fits and build trust with careful prospects. Unclear fees trigger the objections you most want to avoid.
| Weak | Stronger |
|---|---|
| "Competitive fees. Contact us for details." | "Planning engagements start at $X. Ongoing advice is charged as a percentage of assets we manage, starting at Y%, and reduces as assets grow. Details below." |
| No mention of minimums | "We usually work with households with at least $X in investable assets, or offer project-based planning." |
Explain how you are paid before you ask for time.
Fee clarity is the strongest trust signal on an advisor page.
How should advisors test landing pages?
Advisors should test landing pages by comparing booked calls per page, listening to questions prospects still ask, and changing one element at a time, such as the fee section placement or the headline. Every variation needs approval, so test fewer things more carefully.
Booking follow-up is covered on onboarding and CRM automation, the full site on website design, approvals on compliant marketing in Canada, retirement pages on pre-retirees and retirees, ad copy on Google Ads examples and setup on Google Ads.
Frequently asked questions
What must an advisor landing page show?
For Google ads, the physical address and all associated fees, visible without extra clicks.
Should I explain my fees on the page?
Yes, in plain language with ranges or how they are calculated.
Do landing pages need approval?
Usually, yes, like other advertising.
What call to action works best?
A short introductory call that can be booked online.
Can I send ads to my homepage?
You can, but a decision-specific page usually converts better.
Should I list credentials?
Yes, accurately, along with registrations.
How do I measure landing pages?
Booked calls and new households per page.
Sources & further reading
Platform rules and local programs change. These sources let you check the facts on this page, last checked October 21, 2026.